We work with you in understanding your current business problems and objectives. Then, we will build a buyer persona and see if it matches yours. We do this without looking at your existing buyer persona to remove any bias that may prevent us from identifying any additional opportunities. Lastly, we analyze what your competitors are currently doing and why, so that we can leave them in the dust. 

Where do your customers hang out on the internet? What is your business’ typical lead time to conversion? What is your business’ AOV and LTV? Where in the consumer journey do most users drop off? These are just a few of many factors that we consider when developing your full-funnel strategy.

We help in identifying which micro and macro conversion metrics you should be aiming for and implement the necessary conversion tags to track those metrics. Depending on your conversion volume, it may make sense to optimize towards micro-conversions that are good early indicators of whether users will turn into customers so that we can achieve statistical significance faster.

Whether your marketing channel mix involves Google Ads, Facebook Ads, Microsoft Ads (Bing), or others, we implement your setup from scratch. This involves the setting up of accounts, keyword research, copywriting, building audiences, and more. We fully manage your marketing campaigns and provide reports on a regular cadence.

We work with you in understanding your current business problems and objectives. Then, we will build a buyer persona and see if it matches yours. We do this without looking at your existing buyer persona to remove any bias that may prevent us from identifying any additional opportunities. Lastly, we analyze what your competitors are currently doing and why, so that we can leave them in the dust.